Why to choose a NFC TAG?
Anti-counterfeiting is a basic requirement for Italian products and in the specific wine market the value of the grey market is estimated to be around 7% of total sales, that means 2.7 billion euros.
Thanks to the unique and encrypted encoding you can convey specific information to consumers who can decode the code and access storytelling, loyalty program and much more with their smartphone.
Imagine being able to tell your potential customer the path that has
brought your bottle on the shelf, such as process, peculiarities, R&D
that is “behind” every single product.
EDITABLE INFORMATION IN REAL TIME
The information that is displayed by the consumer can be modified by you in an intuitive way and in total autonomy. The consumer could consult on the same bottle information that over time change, the bottle becomes the link between the consumer and the company by establishing a dialogue that can be bidirectional.