When the TAG is activated by the smartphone, it is geolocalized in compliance with the latest Privacy regulations; geolocation is not associated with the consumer but is useful to the company to know where its product is at that moment. If the consumer allows it, it is possible to collect much more information.
Anti-counterfeiting is a basic requirement for Italian products and in the specific wine market the value of the grey market is estimated to be around 7% of total sales, that means 2.7 billion euros.
Thanks to the unique and encrypted coding, it is possible to convey specific information to consumers who, using their smartphones, can decode the code and thus access storytelling functions, loyalty programs and much more. Imagine being able to tell your potential customer the path that has brought your product on the shelf, such as process, peculiarities, R&D that is “behind” every single product. Customer engagement functions are accessible through smartphones equipped with NFC technology.
The information that is displayed by the consumer can be modified by you intuitively and in complete autonomy. In real time, with the same TAG, information can change and these changes can be conveyed only to specific products.